How To Write a Winning Executive Summary

An executive summary is an important part of any business proposal or plan. It's frequently the first thing a potential client or collaborator reads, so make a good first impression and effectively communicate the key points of your work. Here are some pointers on how to write an executive summary that will get you more work:

Keep it brief: An executive summary should be succinct and to the point. Aim for no more than one to two pages and use bullet points and headings to make it easy to scan.

Begin with a hook: The first sentence or two of your executive summaries should pique the reader's interest and persuade them to continue reading. Consider beginning with a strong statistic or statement about the problem your work will solve.

Clearly state the goal: Explain why you're writing the executive summary and what you hope to achieve. For instance, you could be looking for funding for a new project or offering a solution to a specific problem.

Describe the key points: In the executive summary's main body, briefly outline the key points of your work. This could include the main goals, the methods you'll use, and the expected results.

Use concrete examples: Use concrete examples to illustrate your points to make your work more compelling. This could include data, case studies, or anecdotes.

Incorporate a call to action: End the executive summary with a strong call to action, such as inviting the reader to contact you for more information or requesting a meeting to go over the proposal in greater detail.

You can write an executive summary that effectively communicates the value of your work and inspires the reader to take the next step by following these guidelines.