 "What is Content Planning?")
The process of organising and creating the content that will be included in the tender response is referred to as content planning for a UK Public Sector tender. Identifying the key themes and messages that the response should convey, as well as organising the content in a logical and coherent manner to effectively communicate these themes and messages to the reader, may be required. It may also entail conducting research and gathering information to support the content of the response, as well as ensuring that the content adheres to the requirements and evaluation criteria outlined in the tender document. It is critical to carefully plan the content of a tender response in order to ensure that it is comprehensive, accurate, and persuasive, and to increase the chances of bidding success.
There are several benefits to content planning when responding to a UK Public Sector tender:
Improved organisation: Planning the content of a tender response ensures that it is organised logically and coherently, making it easier for the reader to understand and evaluate.
Stronger messaging: Content planning allows you to identify the key themes and messages you want to convey in the response and organise the content so that these themes and messages are effectively communicated.
Increased efficiency: Planning the content ahead of time can save you time and effort during the writing process because you will know exactly what needs to be included in the response and how it should be structured.
A well-planned and structured tender response has a better chance of success because it shows the reader that you put thought and effort into the response and that you are a competent and professional bidder.
Better resource utilisation: Planning the content of a tender response can help to ensure that your resources are being used effectively by focusing on the most important and relevant information and avoiding unnecessary or redundant content.
Content planning occurs prior to beginning the writing process; it is an excellent tool for ensuring that you stay on track when writing your response, as well as a management tool when reviewing the content.
Benefits of using Content Plans
Structure - Provide a foundation for the response structure for those writing the bid to use.
Proposals - describe what you intend to offer.
Communicates - with everyone the winning tender themes that have been chosen.
Reviews - Provides a document for content review.
Compliance ensures that you have met all of the tender requirements.
Consistency- having a document to refer to will help to ensure that the same message is conveyed throughout.
Above all, ensure that your content plan is written in accordance with the client's requirements and your solution for meeting those requirements. The more detail and structure provided in the content plan, the easier the entire writing and reviewing process will be for those involved. The result is well-written, compliant, and high-scoring responses.